At first glance, these Know Your Lemons posters may not appear to be dealing with an issue of life or death. A closer look, however, reveals the severity of the situation at hand. Created by the Worldwide Breast Cancer organization, the clever image uses manipulated photos of lemons to illustrate the tell-tale physical signs of breast cancer.
Each lemon represents a breast and features abnormalities associated with cancerous growths, from the sudden presence of a thick mass or a small bump to recently developed dimples or a new indentation. Some of the lemons’ ailments are obvious and visually alter the skin, while others are a bit less conspicuous. Though the subject matter is undeniably nerve-wracking, the campaign’s aim is to educate, not scare. Although all 12 of the symptoms can indicate cancerous tissue, they can also be completely benign. “Don’t panic, some changes are normal,” the poster’s preface reads. “But if it stays around be smart—show a doctor.”
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